What exactly is city branding? Think: "Virginia is for Lovers," "I Love NY" or "Only Vegas." One of Charlotte's more recent branding campaigns (2008) was developed by the Charlotte Regional Visitors Authority. The "Charlotte's Got a Lot" brand was initially marketed to attract visitors, but was also eventually used locally to ensure that all residents are aware of "events and and happenings” when hosting visitors (CRVA 2016). Will the city retain this branding in the coming years? If not, what are the plans for a new campaign? Could taglines be added to reflect what Charlotte's "got a lot of"? Trees, business, culture, etc. These questions should be explored, and every opportunity should be taken to incorporate the existence of Charlotte's unique and vast tree canopy.
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Next Steps:
Owner: City of Charlotte to spearhead exploration of this concept.
Potential Participants: Charlotte Chamber, TreeCharlotte, Center City, COG, CLT Economic Development, Tourism/CVB. |
In a recent survey, the public ranked improved quality of life for Charlotte residents as the most important benefit the city's tree canopy provides. Read more public input on Charlotte's tree canopy. |